Imagine a magic box that turns every $1 that you put in into $5 over and over again... Multiply this by $100,000 and this box provides you with $500,000 consistently.

Don't get fooled by one-time results. Consistency across multiple channels is key when scaling ecommerce businesses to multi-million dollar companies.

And this is exactly what we did for our client, Beautiful Disaster, once again.

When Beautiful Disaster first approached us, their social media advertising campaigns were stalling.

We started with an in-depth audit which revealed many missed opportunities which led to developing a thorough step-by-step strategy plan.

By analyzing their existing data in a different way, gaining a deeper understanding of their consumers and developing a new strategy, we were able to create ads that fully resonated with their audiences and carry that across all social media channels to promote a consistent and integrated message for their brand.

We then leveraged the results and scaled their business by 700%.

1️⃣ The Problem: Decreasing ROI and unable to scale successfully

The ads that Beautiful Disaster were running had stalled and they were not able to scale further.

On top of this, their ROI was diminishing by the week.

The company reached out to Ashworth Strategy to discuss our involvement in turning their business growth around with our in-depth Multichannel Marketing approach.

2️⃣ The Solution: An integrated multichannel strategy with a consistency message

This apparel brand sells contemporary clothing and accessories with an emotionally charged and powerful message behind it.

They are fantastic at connecting with their audience and continuously create on-brand content for their brand loyalists. We first ran a full audit on the brand to assess the health of its online assets.

Through this process we were able to instantly reduce the cost of acquisition by simply changing how campaigns were optimized inside the ad account and by building up their retargeting and loyalty campaigns. Previously, they had relied solely on cold audience advertising.

We also added UTMs to all ads so that they could be properly analyzed under Events Manager’s Aggregated Data, Google Analytics and within Shopify. This way, we are able to make informed decisions on which ads and campaigns are performing best and optimize for the best results, especially after the IOS 14 and 15 updates.

We ultimately increased their ROI by 700% and scaled the business to $1 Million per month for the first time ever for them by advertising effectively on multiple channels: Facebook, Instagram, Google, YouTube, TikTok and Bing, as well as optimizing and managing their Emails and SMS marketing and ultimately updating their Shopify store to increase conversion rate to 3.56% (from less than 2%).

In each advertising account, we restructured the funnel, audiences, ad creatives and added in attribution measures to properly analyze all campaigns.

3️⃣ The Results: Increased ROI by 700% and increased revenue to their first ever $1 Million/mth

Increased ROI by 700% and we were able to scale their business to $1MM per month